Dry and damaged hair typically results from a combination of internal and external factors that compromise the hair’s natural structure and moisture balance. The hair shaft is made up of three layers: the medulla, cortex, and cuticle. The outermost layer, the cuticle, acts as a protective shield that locks in moisture and defends against environmental aggressors. However, when the cuticle is weakened or stripped away—whether by frequent use of heat styling tools, chemical treatments like coloring or perming, or prolonged exposure to harsh environmental conditions such as sun, wind, and pollution—the hair loses its ability to retain moisture. This leads to the cortex becoming exposed and vulnerable, resulting in dryness, frizz, split ends, and breakage.
Internally, factors like inadequate nutrition, dehydration, and hormonal imbalances can further exacerbate dryness and damage. For instance, a diet lacking in essential vitamins and minerals can deprive hair of the nutrients it needs to stay healthy and strong. Similarly, not drinking enough water can lead to overall dehydration, which reflects in the hair’s texture and resilience. Additionally, over-washing or using harsh shampoos can strip the scalp of its natural oils, leaving hair brittle and more prone to damage.
As these factors accumulate, the hair becomes increasingly porous and fragile, losing its natural luster and elasticity. Without proper care and attention, dry and damaged hair can become difficult to manage, leading to a dull, lifeless appearance that lacks the shine and softness of healthy hair. Addressing these issues requires a comprehensive approach that includes nourishing treatments, hydration, and protection to restore the hair’s natural balance and vitality.
We return a healthy look to the damaged hair.
Transform your hair with our comprehensive care series designed specifically for dry and damaged hair. Each product in this series—Shampoo, Conditioner, Mask, Serum, and Leave-In Conditioner—works synergistically to restore moisture, repair damage, and strengthen your hair from root to tip. The gentle yet powerful formulas penetrate deep into the hair shaft, replenishing lost nutrients and sealing in hydration. With consistent use, you'll begin to notice softer, smoother, and more resilient hair within just two weeks. For optimal results, a complete transformation can be seen within 4-6 weeks, leaving your hair revitalized, healthy, and full of life.
STEP-1 SHAMPOO
What does it do?
Our NO.1 Dry & Damaged Hair Shampoo gently cleanses while delivering essential nutrients to your hair. Infused with moisturizing agents and repair complexes, it helps to restore your hair’s natural softness and shine from the very first wash. This shampoo works by cleansing away impurities without stripping your hair of its natural oils, preparing it for the next steps in your hair care routine. With regular use, you’ll start to see noticeable improvements in texture and hydration within 1-2 weeks.
STEP-2 CONDITIONER
How it works?
NO.1 Dry & Damaged Hair Conditioner is designed to deeply hydrate and fortify your hair. This rich, creamy conditioner penetrates each strand, locking in moisture and repairing split ends and breakage. It helps to smooth the hair cuticle, reducing frizz and making your hair more manageable. Use it regularly to enjoy silky, tangle-free hair that feels nourished and strong. Visible results in terms of softness and shine can be expected within 2 weeks of consistent use.
STEP-3 MASK
How its gonna help?
For an intensive treatment, the NO.1 Dry & Damaged Hair Mask offers deep conditioning to repair and revive your hair. Enriched with powerful moisturizing ingredients, this mask penetrates deeply into the hair shaft to rebuild and strengthen from the inside out. Use it once or twice a week to replenish lost moisture and restore elasticity, giving your hair a more vibrant and healthy appearance. Significant improvements in hair strength and texture can be seen within 3-4 weeks.
STEP-4 SERUM
How it works?
Our NO.1 Dry & Damaged Hair Serum is a concentrated formula that targets the most damaged areas of your hair. It works by sealing the cuticle, reducing frizz, and adding a protective layer against environmental damage. This lightweight serum instantly enhances shine and softness without weighing your hair down. For the best results, apply daily to damp or dry hair, and you’ll notice smoother, glossier hair within a few days of use.
STEP-5 LEAVE-IN CONDITIONER
How its gonna help?
The NO.1 Dry & Damaged Hair Leave-In Conditioner provides continuous hydration and protection throughout the day. This no-rinse formula is designed to keep your hair moisturized, smooth, and protected from heat styling and environmental stressors. It works by forming a protective barrier around each strand, preventing moisture loss and reducing the risk of further damage. Use it daily, and expect to see improved manageability and reduced frizz within a week of use.
HOW LONG ITS GONNA TAKE ?
Treating dry and damaged hair is a gradual process, akin to climbing a series of steps on a staircase, where each step represents a milestone in your hair’s recovery journey. In the first week, as you start using the NO.1 Dry & Damaged Hair series, you might notice an initial improvement in hydration, represented by the first step, as your hair begins to regain its moisture balance. By the second week, you’ll reach the next step, where the cuticle starts to repair itself, reducing frizz and enhancing smoothness. As you continue the treatment into weeks 3 and 4, you’ll climb higher up the staircase, seeing significant improvements in texture, strength, and shine. By the time you reach the 6th week, you’ll be near the top of the staircase, where your hair has undergone a noticeable transformation—healthier, softer, and more resilient than before. However, just like maintaining balance on a staircase, it’s important to continue regular care to sustain these results and prevent any setbacks in your hair’s health.
OTHER SERIES
Damaged Hairs
Keratin Series: Restore your hair’s strength with this keratin-enriched series. It rebuilds and reinforces each strand, preventing breakage and improving elasticity. With the shampoo, conditioner, mask, serum, and leave-in conditioner, stronger, more resilient hair is just a few weeks away.
Oily Hairs
Black Garlic Series: Perfect for intense care, this series enriched with black garlic extracts reduces hair loss and strengthens your hair from root to tip. Use the shampoo, conditioner, mask, serum, and leave-in conditioner to regain healthy, fortified hair.
Anti Hair Loss
Biotin Series: Effective against hair loss, this biotin-enriched series strengthens the roots and helps your hair appear thicker and fuller. The shampoo, conditioner, mask, serum, and leave-in conditioner will give your hair the strength and volume it needs.
Color Treated Hairs
Shea Butter & Argan Oil Series: Specifically designed for colored hair, this series, enriched with Shea butter and Argan oil, helps preserve your hair color while deeply nourishing and adding shine. Keep your color vibrant and your hair glossy with the shampoo, conditioner, mask, serum, and leave-in conditioner.