Keratin
Protein-led repair for chemically processed and heat-damaged hair.
- For
- Damaged Hair
- The products
- 5
- Routine
- Daily / Weekly mask
Keratin Shampoo
A repair-focused, sulfate-free shampoo with hydrolyzed keratin, wheat and rice proteins and a touch of hydrolyzed collagen. Gently cleanses while filling in damaged sites along the strand. Daily use safe.
Protein, returned.
Keratin is the structural protein that builds 90% of your hair. Heat tools, color, and bleach break it down, leaving strands hollow and porous. Our hydrolyzed keratin (low molecular weight) slips into damaged sites and rebuilds — supported by wheat and rice proteins and sealed with nourishing plant oils.
“90%of hair is keratin protein
The ritual. Five products.
Frequently asked
Is this a keratin treatment?+
No — this is daily-use hair care with hydrolyzed keratin in the formula. Salon keratin treatments are a separate service. This works alongside them.
Safe after coloring?+
Yes. Wait 48 hours after color service, then start the routine. Keratin does not strip color.
Will my hair go stiff?+
No. We pair keratin with wheat and rice proteins and nourishing plant oils to keep the result supple, not stiff.
How often should I use the mask?+
Once a week. Twice a week if hair is severely damaged for the first month.